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SCOPE OF WORK: DIGITAL + PRINT DESIGN FOR THE NEW JERSEY DEPARTMENT OF HEALTH'S "LET'S GET VACCINATED" CAMPAIGN
The New Jersey Department of Health created an initiative to encourage New Jersey citizens to get their COVID-19 Vaccine. The initiative, titled the "Let's Get Vaccinated" campaign, lasted about 4 months. I had a large involvement in the campaign as I worked on both the digital and print design collateral, as well as gathered video content for some of the TV spots (commercials) that aired during the duration of the campaign. Some things I created for the campaign included billboards, print ads, digital paid ads (for social media), flyers for where and when to receive the vaccine, and more.
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